AdSniper – is an automated ad placement system that builds demand and has an efficiency of context campaigns
Core figures
Programmatic Powerhouse
Programmatic Powerhouse
9+ Billion
daily ad placement requests
19
major ad networks available
5 min
takes to set up a campaign
20 000
targeting options across 50+ dimensions
60
professionals at your service
Core Figures
Core Figures
Technology
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Display banners
on desktop and mobile including rich-media
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Video
on desktop and mobile including in- and out-stream & video-banners
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Native
display & text ads and content-rolls
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AD Formats & Buying options
AD Formats & Buying options
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inventory of 10+ large SSPs and cross-network impressions frequency management
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ongoing development of optimization tools that deliver reach, CPC, CPA and other goals
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retargeting (including dynamic remarketing) allowing to reach out to the loyal audience & also lookalike targeting and real-time look-alike based on post-click
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context targeting based on the keywords within the current page or previously visited ones
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setting up and testing of the possible targeting hypotheses to increase system’s education pace
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access to external DMPs and internal high-performance DMP allowing numerous targeting options
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efficient brand safety engine filtering out dangerous content that includes tragedy, obscenity, swearing and so forth
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support for any type of auction that is right for you: open, private or preferred deal
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complex strategies execution (triggers based on the user behavior, user-creatives matching, etc.)
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50+ dimensions of targeting to improve reach without sacrificing the quality of the campaign
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smart decision making algorithms set the bid level based on users' affinity with thousands of targeting segments
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own data-crunching tech that is 10x faster than Hadoop backing up decision-making process
About us
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inventory of 10+ large SSPs and cross-network impressions frequency management
-
ongoing development of optimization tools that deliver reach, CPC, CPA and other goals
-
retargeting (including dynamic remarketing) allowing to reach out to the loyal audience & also lookalike targeting and real-time look-alike based on post-click
-
context targeting based on the keywords within the current page or previously visited ones
-
setting up and testing of the possible targeting hypotheses to increase system’s education pace
-
access to external DMPs and internal high-performance DMP allowing numerous targeting options
-
efficient brand safety engine filtering out dangerous content that includes tragedy, obscenity, swearing and so forth
-
support for any type of auction that is right for you: open, private or preferred deal
-
complex strategies execution (triggers based on the user behavior, user-creatives matching, etc.)
-
50+ dimensions of targeting to improve reach without sacrificing the quality of the campaign
-
smart decision making algorithms set the bid level based on users' affinity with thousands of targeting segments
-
own data-crunching tech that is 10x faster than Hadoop backing up decision-making process
Technology & Supremacy
Technology & Supremacy
We’ve started Ad Tech business in 2006. Since then over 12 custom ad networks were created for several clients and we’ve gained enough experience to create a programmatic ad buying tool that we’ve dreamed about. The one that would allow numerous targeting options, the one that would be the next level.
Staring 2013 we’ve launched AdSniper DSP – our mothership. A tool having access to almost all Russian RTB traffic with the ability to run optimizations based on over 50 dimensions of campaigns’ stats. That really elevated the playing field and step up the game of efficient campaigns without sacrificing the reach.
In many respects success is due to the Videmus DMP – an internally build high-performance database allowing faster calculations for swift decision-making in rapid programmatic environment. As you may have guessed we also do a fair share of work in machine learning, semantics, ad verification and other areas that are crucial for ad campaigns.
Contacts
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